Moda Praia - Sand and Sea - Arraial do Cabo
Rogério Bedim , lives in Arraial do Cabo , Região dos Lagos - designer of The Collection Moda Praia - painter , watercolorist, photographer.
Name of project - Moda Praia - Sand and Sea
Products - sarongs , beach bags , scarves all block printed on raw cotton
The rich variety of fish, researched and painted by Rogério , all indigenous to Arraial do Cabo where he resides
Aim - to work with artisans who will create the blocks for " block printing on organic cotton " and local seamstresses to produce the collection
Manufacturing - through a partnership with a local NGO or a Cooperative of seamstresses in one of the Comunidades ( Favelas ) Morro do Cantagalo, Rocinha or Maré .
Objective - the creation of a long term sustainable designer hub and income for a number of local families .
We need help with securing the funding for the project and for the teaching process of the various skills needed for the artisan production of the collection .
Marketing - Through Jacqueline Sperandio we already have a positive dialogue with a retailer for the marketing of the designs . They also have an interest in collaborating on the humanitarian aspect of our project .